telemundoTelemundo has a new show on its hands called “El Chema” and they have come up with a creative and modern way to promote it.

The network held virtual reality experiences throughout the country in which the public could live out El Chema’s escape from prison.

The scene is basically ripped off the headlines – think El Chapo – so the imagery and feel should be exhilarating.

Let’s see if this VR stunt translates into ratings.

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