malumaMaluma announced he will donate 100 percent of the proceeds from his performance to a Chilean foundation.

The show was already highly anticipated: According to Chilean media reports, Maluma was the artist to most quickly sell out the 20,000-seat Quinta Vergara Amphitheater.

The Colombian artist was moved by the hundreds of stories of those affected by fires. The country has been devastated by flames since January.

Maluma said “Today, I put myself in their place and decide to give my grain of sand to help out in this situation. That’s why 100 percent of my earnings in this Festival will take another route. Their destiny is now in the hands of the Desafio Levantemos Chile foundation. It’s the least I can do for my Chilean brothers.”

This will be his first time performing at Chile’s Viña del Mar Festival – and let’s just say he’ll probably be getting a huge round of applause.

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