lupitaLupita Jones has introduced a new beauty pageant for Mexico.

Mexicana Universal will be the new competition that will prep one representative of Mexico to the coveted Miss Universe event.

She mentioned “será algo completamente diferente que nunca se había visto en México.”

Unlike previous years, this new search for a Mexican beauty queen will not be associated with Televisa.

Lupita also kicked off the hunt for the next Miss Mexico by inviting all interested ladies to register.

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