balvinTraditionally, Guess has featured women in their campaigns.

Leave it to J Balvin to change that.

He has been chosen as the image and creator of the brand’s upcoming worldwide campaign, Vibras.

Paul Marciano, co-founder of Guess is very excited about it too!

“Never had a man as a central worldwide campaign for Guess, ever ! It has been always a Guess Girl, always, but ove so much J Balvin and his music and his creative eye for fashion! He is just Amazing!! I am so happy to be partners with him!” he said.

So are we!

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