Believe it or not, the headphone industry can be a lucratrive one…and Daddy Yankee wants a piece!

The urban music star and entrepreneur has launched his new line of headphones.

Of this new venture, he said:

“I am constantly on tour and in the studio and headphones are an essential part of my day to day and while on the road! Now we will bring fans and consumers a product that is my style and great quality all in one.”

Now we can listen to DY tunes on DY technology!

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