You know, we have to give it to him.

He really is serious and dedicated to this cause.

Alejandro Chaban launched a digital magazine that will serve as an important tool for Latinos looking to lose weight, get fit, and live a healthier lifestyle.

The mag can be found on his the website and we’re sure so many people will find it useful.

Come to think of it…there isn’t really a face for fitness and nutrition in the Latino world. Alejandro is it!

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